Call it karma, call it paying it forward, call it what you want. Just do it. If someone took their time to mentor or assist you when you needed it, then do it for another. Resist the ME MOVEMENT and realize that you’ll gain far more in life by being selfless and giving of yourself. Life is not a one-way street. People quickly recognize who donates their time, their resources, and their positive attitude.
In the business world, many refer to this as corporate social responsibility. In a nutshell, companies give back to their communities and/or charitable organizations. Countless studies have shown customers tend to patronize, and remain loyal to, brands that seem to care about others. So…what is the perception of YOUR brand?
Now let’s look at this from a business-to-business standpoint. Regardless of your business or industry, you’re looking to grow your prospects and ultimately generate new business, right? Who are you more inclined to work with…someone who constantly tries to sell you something, or someone who is working to help you grow your business? Enough said. Now read on.
Bob Burg refers to this as the Go-Giver concept, and I couldn’t agree more! It’s just smart business to help others when and where you can. It seems counterintuitive, to some, to think that you can gain more by giving. But think of the old adage we heard growing up, “it is better to give than receive.” These sayings don’t pass through the ages by accident, folks. There’s wisdom to be had here!
The other advantage is something I will explain in greater detail in an upcoming blog post and speaking series, “The Power of Personal PR”. We all know the best form of publicity is word-of-mouth. But, that word-of-mouth has to start somewhere, doesn’t it? Make a choice to give back to others, share what you’ve learned, what you know…and see just what kind of words will come from the mouths of those you’ve helped. Your brand will thank you for it.
I chose to choose. What will YOU choose to do?
-Keith Daw
[...] This post was mentioned on Twitter by Keith Daw and Alex Greenwood, Keith Daw. Keith Daw said: New post in the series: "The secrets of life…give back" http://ow.ly/2FhIc w/ wisdom from @BobBurg #TheSpindoctorSayeth… [...]
Keith, thank you for a great article, and for your very kind mention of John David Mann’s and my book. Appreciate you greatly, my friend! – Bob
[...] The secrets of life…give back Categories [...]
Keith…Great Article!!!
[...] help other people grown their business…there will be no buzz. I’ve written and spoken about how helping others grow their business helps us grow ours. That’s because people would rather do business with someone who sincerely wants to help them as [...]