It has been a while since my last post, but, that’s been mostly by design. You see, there’s been a lot of observation and experience gained these past few months while my first book, “The 3-Minute Networker” enters the editing stage and the first draft of the second book, “Empowering Yourself By Empowering Others” begins to take shape. Those who not only hear, but listen and observe the people and places around them can learn a lot.
In these busy times filled with some economic challenges for both established and newly established businesses, the necessity to “network” is more important than ever. However, what people envision as networking can differ greatly, as well as when and where they choose to do so.
For me, networking is as much of part of who I am as what I do. For me, it is everywhere. Each establishment I walk into, each professional I speak to have a story. I make it a point to learn that story and attempt to establish an initial relationship with those around me. Why? Because I am passionate about helping others. Because I can. Because it only takes a few people with a vision and the discipline to stick with it to make a difference.
I think the biggest misconception with networking is that it is limited to organized events. While organized groups and breakfast, luncheon, happy hour events are awesome, networking is an ongoing process. I call it Networking on the Go. We live in a busy society. Our deadlines loom upon us. So imagine if you were the person who took two minutes of your time to ask how you could help someone else breathe a little easier in light of that daunting “To Do” list? Yeah…you’d be their hero. Now, imagine the next time someone mentions your name or your area of expertise is brought up in a conversation. Think you’ll receive a resounding testimonial? Better yet…you aren’t even there, and you’re networking.
I have said it before, and I will say it again. Networking is everywhere. I challenge each of you to make daily networking goals. Make it a point to ask two people each day who would make a good referral or lead for them, and then take a good look through your computer, smart phone, etc. and see what you can do to help. Be that hero. Make that connection. Do not give me excuses, just do it. That is, if you are serious about building your business and your personal brand.
Two people each day, ten each week…that is more than 500 people in a year! I do not know about you, but I would feel a lot of satisfaction at the end of the year in knowing that I made a difference in the lives of more than 500 people! Further, I am willing to bet I would receive at least a handful of referrals or leads along the way.
Be genuine. Be the hero. Choose to choose.
Great tips for consistent self promotion. Be your best salesperson! Nicely done, Keith.